入学时间 | 项目时长 | 项目学费 |
10月 | 1年 | 25,000英镑 |
类型 | 总分要求 | 小分要求 |
雅思 | 7 | 小分不低于6.5 |
托福 | 100 | 单项不低于22 |
序号 | 课程介绍 | Curriculum |
1 | 营销管理基础 | Fundamentals of Marketing Management |
2 | 营销管理基础 | Marketing Implementation and Strategy |
3 | 量化营销研究 | Quantitative Marketing Research in the Digital Age |
4 | 定性营销研究技能 | Professional Qualitative Marketing Research Skills |
5 | 消费者行为 | Consumer Behaviour |
6 | B2B营销 | Business to Business Marketing |
7 | 零售营销 | Retail Marketing |
8 | 服务营销 | Services Marketing |
9 | 国籍营销 | International Marketing |
10 | 数字营销 | Digital Business |