序号 | 课程介绍 | Curriculum |
1 | 营销策略大师班 | Marketing strategy masterclass |
2 | 重大项目 | Major project |
3 | 战略品牌管理 | Strategic brand management |
4 | B2B营销 | Business to business marketing |
5 | 高级商业研究方法 | Advanced business research methods |
6 | 营销中的当代问题 | Contemporary issues in marketing |
7 | 通过营销推动组织价值 | Driving organisational value through marketing |
8 | 使用营销分析做出更好的决策 | Using marketing analytics for better decision making |
9 | 塑造市场道德 | Shaping ethical marketplaces |